Automobile CHERY label function
CHERY sign is the logo of Chery . Chery's logo as a whole is an artistic variation of the English letter CAC, which stands for Chery Automobile Corporation, which in Chinese means Chery Automobile Co., LTD. In the middle of the logo is a variant of the word "people", symbolizing the company's people-oriented business philosophy. The "C" on both sides of the logo circles upward, symbolizing unity and strength, in an ellipse shaped like an earth. The "A" in the middle extends upward at the break above the ellipse, implying that Chery's development is endless, its potential is infinite, and its pursuit is infinite .
The design concept of Chery automobile logo includes the following aspects:
People-oriented : The herringbone in the middle of the logo symbolizes the company's people-oriented business philosophy.
Unity and strength : The "C" on either side of the logo circles upward, symbolizing unity and strength.
Development potential : The "A" in the middle extends upward at the break above the ellipse, implying endless development and unlimited potential of the company.
quality pursuit : the diamond-shaped three-dimensional triangle in the middle of the logo represents Chery's demanding quality, with the goal of creating diamond-like quality.
Innovation and optimism : the vigorous herringbone support symbolizes Chery's persistent innovation, positive and optimistic, willing to share the upward energy .
Founded in 1997 and headquartered in Wuhu City, Anhui Province, Chery Automobile focuses on the development, production and sales of passenger cars, commercial vehicles and minicars. Its products have been exported to more than 80 countries around the world, and it has won the sales champion of China's self-owned brands for many times. It is one of the largest domestic self-owned brand automobile manufacturers .
The role of CHERY signage in Chery Automobile is mainly reflected in the following aspects :
First of all, CHERY signage is the logo of Chery Automobile, symbolizing the unique charm and cultural connotation of the brand. The new CHERY logo is based on A circular oval with the letters "C", "A" and "C", representing Chery Automobile Company. The diamond-shaped three-dimensional triangle in the center of the logo, with silver as the main color, shows the perfect combination of texture and technology, implying Chery Automobile's infinite vision for the future development .
Second, CHERY's signage design elements and color choices also have a meaning. The diamond shape in the logo represents Chery Automobile's demanding quality, aiming to create diamond-like quality. The vigorous chevron support symbolizes the innovative spirit, positive and optimistic attitude and sharing concept of Chery Automobile, supporting the continuous development of Chery Automobile in terms of quality, technology and internationalization . The herringbone also implies the image of the letter A, which means Chery Automobile's firm determination and surging passion to pursue excellence and climb the peak of the industry .
In addition, CHERY's signage design reflects Chery's brand positioning and market objectives. Chery Automobile is a Chinese automobile brand that is dedicated to technology, quality, lean, rational and reliable , which is built for the core people in all fields of society who are pragmatic and enterprising, know the joy of life and are willing to share.
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