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Why can MAXUS vehicles be exported worldwide?

Why can maxus vehicles be exported worldwide?

1. Targeted strategies for different regions
The situation in overseas markets is often more complicated, and it is more necessary to create differentiated competitiveness, so MAXUS has different strategies in different markets. For example, in the European market, MAXUS achieved Euro VI emission standards and leading new energy technologies around 2016, paving the way for a major entry into developed European markets. However, obviously new energy models are more favored by European users, especially in Norway, the country with the highest penetration rate of new energy, MAXUS’s new energy MPV EUNIQ5 has won the first place in the Norwegian new energy MPV market.
At the same time, MAXUS has made rapid improvements and accurate adaptations according to the differentiated characteristics and needs of the regional market, and has successively won large industry orders from the leasing, retail, postal, supermarket and municipal fields with the advantages of C2B customization, including many industry giants such as DPD, the second largest logistics group in Europe, and TESCO. For example, in June this year, MAXUS signed a cooperation agreement with the logistics fleet of the UK branch of DPD, the second largest logistics group in Europe, and ordered 750 SAIC MAXUS EV90, EV30 and other models. This order is the largest single order of Chinese brand light passenger car model overseas in history, and also the largest single order of Chinese car brand in the UK.
And not only in the UK, but also in Belgium and Norway, MAXUS has beaten established European manufacturers such as Peugeot Citroen and Renault in competitive bidding, and also won orders from Belgium Post and Norway Post.
This also makes MAXUS a well-deserved “delivery car” in Europe. In addition, the MAXUS EV30 has also been adapted to the characteristics and usage habits of European users, and has been tailored to the body size and practical configuration to accurately meet the practical needs of local consumers.

2. Insist on quality to break the negative impression created by China
To the Chilean market in South America, the local situation is sparse, the city is mostly distributed in mountains and plateaus, and the climate in most areas is warm and humid, which is easy to cause steel rust. As a result, local residents have strict requirements for vehicles. In this case, the MAXUS T60 pickup truck remained in the top three market share for the first nine months of 2021. Among them, in the first quarter of 2021, T60′s market share ranked first for three consecutive months. Almost one out of every four cars sold locally comes from MAXUS.

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In the Australian-New Zealand market, as early as July 2012, MAXUS Australian market vehicle export agreement has been signed in Shanghai, Australia has become MAXUS to enter the first overseas developed market. Saic Maxus has thus become the first Chinese car brand to enter the developed market. After years of hard work, MAXUS ’2.5T-3.5T VAN (van) products, which are mainly G10, V80 and V90, have become the monthly sales champion with 26.9 percent of the market share, beating Toyota, Hyundai and Ford. Moreover, since 2021, MAXUS ‘VAN products have been highly recognized in the local market segment in New Zealand, with the monthly market share ranking in the top three, and the cumulative market share ranking third from January to May.

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3. Excellent after-sales service
In terms of overseas after-sales service, MAXUS implements the global after-sales service concept of “all the world, no worries” simultaneously in domestic and overseas markets. In addition, a series of after-sales service strategies and measures have been developed for different market characteristics. For example, in Europe, SAIC Maxus provides users with a 30-day test drive before sales, and provides a longer warranty period for new cars after sales than the industry practice. At present, MAXUS has basically established three major system capabilities of overseas after-sales service, technology and accessories. At the same time, standardize after-sales service standards and processes, enhance the image, and also implement resident mechanisms in key regions. It is also to build a global online parts order management platform to improve the order satisfaction rate; Plan overseas spare parts centers in key markets and respond to spare parts needs in time.
Of course, the success of MAXUS is not only the above three points, there are many places worth us to learn, we will continue to strive for a higher and farther future, Zhuomeng (Shanghai) Automobile Co., Ltd. also has excellent after-sales service spirit, please rest assured to buy.


Post time: Jul-19-2023